Indians love their gold. The precious yellow metal has been a part of Indian customs and traditions for a pretty long time. Gold is not just cherished and worn as an ornament; it also bought and sold and traded as a commodity…
Many small businesses are understandably concerned about the impact of COVID-19 at the moment. The present climate is especially worrying for the hospitality sector, or any sector dependent on members of the public for their income, and the wider economy as a…
Between a product review on a company’s website and the one on Facebook from your friends, which one would you trust? It’s definitely your friend’s. This shows the importance of social networks in the business world. A Sprout Social study reveals that 50%…
Living the dream of owning a startup comes up with many peaks and valleys to be crossed to reach the final destination. These are indeed the part and parcel of an entrepreneurship life, every aspiring business owners have to go through the…
We are witnessing rapid technological advancement at an unparalleled speed as a considerable portion of human life is digitized. The insurance industry is not untouched by this wave. It is evolving, and both the consumers and the vendors are looking forward to…
In life, when spending a considerable amount of money on anything, you need to evaluate whether the purchase will be a good investment. Or, are you simply splurging the cash on impulse and ending up with an item or service that will…
If you like to keep an eye on the status of the global market, you must have seen how particular brands strive to gain competitive advantages over their rivals. This is where a well-executed branding strategy comes into play. Below-mentioned are a…
In today’s world of business, there are plenty of ways a company can use branding to their advantage. Depending on what your company wants to communicate to customers, mascots can be an effective way to build and promote your company’s brand for…
Instagram is one of the most popular social media platforms used by our generation. It comes second to Facebook, as it has one billion active monthly users. Also, it’s good to know that more than 500 million people used the platform every…
When you’re in the early days of a startup venture, money means everything. While some startup ideas require very little in the ways of financial resources, the vast majority will need some form of monetary backing. Managing money in a cash-strapped startup…