When customers are buying products online, they need a way to see what they are paying for. That’s why we see so many images of products being displayed on e-commerce websites. We also see some amazing descriptions attached to those products. But the listings that have a video are going to convert higher. The reason is that videos are much better storytellers than images. Consumers are much more likely to make a purchase when they can see it presented in a video. Hence, e-commerce video editing becomes a crucial part when it comes to increasing sales with videos for your e-commerce business.
E-commerce videos might seem expensive to those who have never used them, but its payoff is worth the investment. In fact, e-commerce video editing is probably the most expensive part of the whole process. That means you could theoretically film the video yourself and then bring in a professional like the Back Office Pro company to take care of the editing.
If you need more motivation as to why you need to use videos for your ecommerce store, then look at this statistic. By 2020, videos are going to be making up 80% of all traffic on the internet. My friends, 2020 is just a few short months away so what are you waiting for?
Why are Videos so Effective?
Videos are no longer considered a “tactic” that companies can use to gain a competitive advantage. They have become a requirement for businesses to stay relevant. Videos tell the story of a product to customers. A picture will give them an idea of what the product does but a video takes it a step further. With that in mind, here are some of the reasons why videos are so much more effective:
- They describe how a product is used, in detail.
- They showcase all the features of a product.
- Videos can be used to share customer experiences.
- Provide information about your business values.
- Videos provide a platform for powerful storytelling.
- Products or services can be compared to those of competitors.
Video content is the absolute most powerful form of media in the world so it’s not surprising that we’re seeing so many of them go viral. So now let’s look at some of the ways you can help increase sales with videos for your ecommerce business.
#1: Create a Budget
Video marketing can quickly get out of hand so it’s important that you set a budget before you even start filming your first video. Make sure that you account for e-commerce video editing and predicted ROI. Having a budget keeps you from overspending and it also helps you determine the type of video you will be able to create.
#2: Carefully Choose the Right Platforms
Always plan for where you are going to post your videos because this is going to play a huge role in how well they convert. YouTube and Facebook are the two undisputed leaders of social media. You’re always going to want your videos on these behemoths because of the traffic they get. Of course, you will also want to post them on your product displays.
#3: Focus on a Specific Market
You will define a target market before you plan your marketing campaign so make sure that your videos are targeted to this demographic. Like with all marketing, videos should be laser focused onto a specific demographic. Understand what their problem is and show them how your product or service can help them eliminate that problem.
#4: Provide a Close-Up Look at Products
One of the best methods of boosting sales is to create videos that provide consumers with a close-up look at products. Show them from multiple angles and if at all possible, show the products in action. Videos that do this are much more likely to convert into a sale.
#5: Invest in Social Media
As I said earlier, Facebook and YouTube are two social media platforms where you should always post your videos. However, you also need to consider investing in these platforms as well. Facebook allows businesses to target very specific demographics with their videos so it not only puts them in front of a large audience, but this audience will only consist of your target demographic. The ROI on Facebook and YouTube is too high to ignore!
#6: Product Videos Should be Placed on Your Store’s Homepage
You will always have a featured product that you are trying to push above all others so that product’s video needs to be on your store’s homepage. I see so many ecommerce stores use a series of images for this but a video is going to create a lot more buzz. You want it to be the first thing people see when they visit your store. In fact, you can place the video above a series of images for even more impact. Finally, make sure you place a prominent call to action like “Watch this video” that points to the video.
#7: Create Video Testimonials
Video testimonials are extremely powerful and hold great weightage in the eyes of consumers. They can even be transcribed from text reviews that have been left, as long as you are reading them word for word. People love reviews and base their purchase decisions on them. Furthermore, they boost a customer’s confidence in your business.
Video Marketing Statistics That Prove Videos Boost E-Commerce Sales
- Videos will generate over 80% of all traffic on the internet by the year 2020. (Cisco)
- 72% of individuals prefer learning about products and services through a video rather than reading text. (HubSpot)
- 80% of all buyers comment that videos about a product give them more confidence and influence their buying decision. (Wyzowl)
- Over 60% of individuals who watch a product video on social media will eventually make a purchase from that same brand. (Tubular Insights)
Final Thoughts
In order to create the highest quality videos, opting for e-commerce video editing services is a good idea. Most businesses make this investment and are not disappointed. Whatever path you choose, remember that videos are going to increase sales for your e-commerce business.
