Webinars and podcasts are two different things that are often confused.
Webinars are like online video presentations where you can talk to your audience, answer questions, etc. It is a whole interactive, multimedia experience that is very useful while conducting training sessions.
Podcasts are one-way audio communication where the audience can only listen but cannot see or speak with the host. While there are video podcasts as well, but those are mostly referred to as webcasts.
Now that you understand the basic difference between the two, let us get right to the point and decide which one is better. And for that, there is no one answer for everyone. It completely depends on your requirements and use-case.
Cases in Which Webinars are Better
You should choose webinars over podcasts when:
- It is important for you to be visible to your audience
- You need to interact with your audience
- While conducting virtual training and activities
- You want a highly-targeted audience
- You seek monetary compensation
Cases in Which Podcasts are Better
You should choose podcasts over webinars when:
- You want a regular and consistent source of leads
- Providing informational content that does not require audience-host interaction
- You don’t want to invest much time into creating or marketing the podcast
- Your goal is simply to generate as many leads as possible
Final Verdict
Both webinars and podcasts are useful content marketing tactics that aim to achieve different goals. Which one you choose to use depends totally on what you want to achieve.
You should understand the pros and cons of both in more detail to make the final decision. For that, see the infographic below, which was first published on FLOW.
Author Bio:
Belal has had a 30-year international business career spanning energy and technology. He has a BEng in Electronic Systems and a Masters in Business. His passion is strategic problem solving through technology.
