Email marketing can be very lucrative. It can help improve sales, recapture single-buyers, and of course, is an essential part of your customer service. It is also very hard to get right. If you aren’t careful, you could annoy the same customers you are trying to endear. Send too many emails, especially too many of the wrong sort of emails, and you could see your email list dropping and potentially loyal customers running for the hills.

Emails are your chance to talk to your customers on a personal level. Unlike with social media posts or advertisements, they are your chance to cultivate a relationship between you and every single person who signs up for your newsletter. Improving your email marketing can feel like an impossible task when you don’t know where to begin, but this guide will help you understand what you need to do and help you improve your email marketing strategy before you know it.

1. Use Personalization

Personalization is the most important tool you need to have set up when it comes to email marketing. You should be able to put a customer’s name in the top automatically and should also be able to send out automatic emails about their account. These are very simple tools and are standard parts of many mail programs, so you shouldn’t have a problem setting this feature up for your customers.

2. Create a Beautiful Template

A beautiful template will help your email stand out from all the work emails and spam emails that customers are regularly sent. They are nice to look at, get their information across more clearly, and above all, help reaffirm your brand for your customers. They are also relatively easy to set up, and as you are using them, a template can be customized as necessary.

3. Make Your Email Signature Work for You

It isn’t just the template that can grab a customer’s attention. If you use rocketseed.com, you can craft a truly beautiful and interactive email signature that can do so much, from generating new leads, setting up a one-click survey, adding personalized legal disclaimers, and so much more. These signatures are like footers or banners that give you the ability to do more with every email.

4. Keep Emails to the Point

Emails should have one single purpose. Never have an overly long email. Even if you have a newsletter, for example, it should be short and to the point, with plenty of options to continue reading on your website if your reader is interested.

This does mean you may end up sending three or more emails when a new customer buys something and makes an account. That is okay. It’s easier to find these emails later on if your customer needs them and makes it simple to read through and know what your email is about.

5. When to Send Reminder Emails

Reminder emails are important in the following situations:

• Your customer’s next subscription is about to be processed, giving them the reminder to change, add, or cancel if they need to.
• Your customer has a product in their basket that they haven’t finished paying for.
• Their product has been dispatched or processed.
• You have a big sale on.

These reminders are helpful to your customer and are some of the most common types of emails you can send out.

6. When to Send Discounts and Special Deals

Special deals and discounts don’t have to be big. It is more a matter of “it’s the thought that counts” in these situations. For example, you could give a small discount to customers who have been subscribed to your business for more than a year. If you have a subscription, you can cut the subscription cost down for customers who have been enjoying their subscriptions for more than six months. These are small, easy ways to tell your customers that you appreciate them.

7. When to Get Personal

There will always be a time when direct communication from a member of your team will be necessary. If you can, this should be done every single time a person writes an email to you directly, either with a compliment or complaint. This is going to get harder the larger you get, but do know that it is okay to let customers know that you have received their email and will get back to them as soon as possible automatically as well, so they know that their complaint or other concern has reached you and will get a response.

This is the best way to turn a disgruntled customer into a happy, loyal customer. You can always turn around a bad experience because the bad experiences in question only need you to acknowledge and fix the problem. Things happen, and customers, on the whole, understand that. So long as you are available to help, you can rectify the situation and help your business.