SEO that is Search Engine Optimization, which is one of the finest techniques used to promote business over the internet, it helps to business one step higher as it helps to bring more and more customer to the business website and business visible to the world through internet, people over the world able to see the services and products.

SEO actually working is to rank your website on top 10 lists on the search engine, highly rated search engine is Google so many companies mostly working on Google only. So, for that website should be maintained according to Google rules and regulation by which it improves the functionality and performance of the website, which attract more and more number of customer.

SEO is also divided into categories such as OFF Page and ON Page optimization. Here we are discussing the benefits of SEO for the business and those are as follows:

• Cost effective: SEO is free if you are doing for yourself and it considered to the cheapest marketing strategy which result out amazingly, it helps to maintain long term effects, it provides best ROI to the business if done correctly.

• Branding: SEO is the best way to make your business famous and built it a brand if not yet, because as the ranking goes higher on Google more and more customer started coming to your website and people started comparing your product and services to other considering it too be bit higher than others, which makes you and your company the big brand.

• Maintain website: SEO makes the website more user friendly for both search engine and for the customer which makes it great and again adds a starts to the company, as this is the era of internet, the company with great website is great than everyone no one goes on the physical appearance of the company, online appearance matters a lot and SEO makes it perfect.

• Higher traffic: as the site appearance already, user friendly which attracts the users, and as the ranking goes higher more and more customer, brand awareness is also one of the reasons of higher traffic.

• Higher click rates: high ranking, user friendly website and high visibility all leads to higher website authority which gives you more CTR (click-through-rate).

There are many more benefits of doing SEO this is beneficial for both company and for individual projects, those people who working for themselves like bloggers, writers, you tubers and many more people are putting their foot forward to present themselves before the audience and make their name over the world. There are many institute providing training in this filed and can explain you in better ways and more benefits along with all this, they will also able to tell what SEO will do in your fewer and how to use skills in better way, the best institute as per the research according to facilities and modules is The Digital Education providing training in digital marketing and SEO as well.

SEO mainly Google is optimized or we can say websites are optimized according the rule of Google.

Here the question is why there is a need of learning SEO and what its benefits are,

Here are some benefits of learning SEO for graduates and people who are looking for job:

• It has high job opportunity: the common reason in this filed is companies are hiring at large scale but there is lack in educated and knowledgeable SEO person, the reason for this is clear that people are untrained and unaware about the rules and regulation for doing anything of search engine, they do not know what strategies they have to opt and what steps need to be taken.
• Stimulates creativity: SEO is such an interesting subject that anyone love to understand and want to work on it, it enhances the creator inside you by its activities like finding good websites for promotion, making and posting banner using new techniques, playing with the content and handling day to day problems, companies are paying much higher for those who thinks out of box activities for promotion and can make more and more visitor to the websites.
• It provides flexibility: SEO works with the internet on which one may work 24*7 so there is no restriction and no timing so anytime, anywhere and without any condition, which profile provides you such facility of working according to you and providing you exactly what you demand for.

Work for your own: SEO profile gives the opportunity of working for your own self, which is difficult for any other profile, so is also one of the most amazing factor to learn SEO and take the training, SEO is one the most interesting topics in Digital marketing which leaves an impact after few months but its impacts remains for more than that. There are lots of individuals who are searching for SEO freelancer and looking for people working on projects either short term or long term and also paying pretty well for that project.