At the beginning of a year, you should look back calculate your profit and cut your loss. A review of the previous year makes you aware of what has been done until now? Where does your business stand? Which areas need improvement? , and how you can increase your gains?

Here are a few trends you need to catch up on this year if you want to reach new heights.

Creative Video Advertising

Video advertising has become a trend that is being followed by a large number of the marketing community. Then why is it that certain corporations are getting more and more profit while some just seem to be stuck where they were before they used Video advertising? The answer to this question lies in the way they use the tools that are given.  As the customer now has a lot of options, he tends to go towards what attracts more. If you are blatant about your product that now seems a like rookie’s move. Conditioning the mind of the customer now is trickier than ever before, and that is here your creativity comes in.

Facebook Ads

Facebook ads are very important, and you should take full advantage of it. Facebook has a large number of users, and even though there are many other social apps Facebook users increase every day, it is because of this that Facebook ads speak to a broader audience. Even if there is a war in a country or poverty is a cause of people dying that country has to Facebook for sure. However, while producing the add, you should not be forcing the people to buy the respective product but rather make them see a till the end without knowing that it’s an add the slightest details can prove to be crucial in ads.

Influencer Marketing

Influencer marketing emerged in 2017 but was in the beginning stage. Now this year will prove to be when it flourishes beyond measures. Some multinational companies target young YouTubers with a great following and hire them to get to a specific audience. While some might be critical of this trend, all they need to do is check out the sites where they sell their merchandise. If they become millionaires selling

Automated Sales Funnels

Your website does need to be flashy and creative, but it also needs to be easily optimized you have to have something that attracts the client. You have to give something to get something in return. A free download to get emails is a tactic that should be a part of your marketing approach.

Collaborations

While some may consider it as a conflict of interest, it can prove to be beneficial. For example is a sport wear brand partners up with some protein shake company it’s going to join both the targeted audiences and make a wider viewership and potential client.  Even in collaboration, the content matters a lot with smarter and more aware audience one should be very careful while producing the content.

About the Author:

Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares her bright ideas on squareship.com.