It’s a well known fact that you have to pay to play in digital marketing. With so many facets of marketing to consider, deciding what type of advertising to invest in can be tricky. There are lots of places to buy advertising in the digital space. There’s social media, Google Ads, mobile apps and podcasts.

But the platforms with a proven track record of success with businesses of all sizes, the world over are Google Ads and Social Media Marketing. The secret to PPC advertising success would be to split your budget between the two.

Investing in both might seem a little excessive, especially if you’re on a tight budget. But having the best of worth worlds is a sure-fire way to win at digital marketing. Still not convinced? Let’s take a deep dive into each form of advertising to find out if the benefits are really worth it.

What Are Google Ads?

Google Ads is a very popular form of PPC advertising which allows you to pay for a spot on search engine results pages. It’s especially useful for brands that might not have the time to achieve a good search engine listing organically. When someone searches for a word/phrase related to your product, service or promotion, Google will display your ad in the SERPs. Since Google Ads is PPC, you to only pay for ads when a user clicks on them.

What is Social Media Advertising?

Social media advertising is essentially social media marketing that focuses on paid-for advertising techniques. These techniques create brand awareness and promote products/services on social media websites. By paying for ads that target a specific audience, brands can identify their audience and distribute ads to users based on the user-data (demographic, behavioral, and geographical) provided by social media platforms.

Why You Need To Visible On Both PPC Platforms

• Social Media Advertising

Over the last decade social media has evolved into the ultimate digital marketing tool. With millions of users on social sites like Facebook and Instagram, you can’t afford not to have a social presence. Social is media is where your customers find out about products and services they’re interested in. It’s also where they follow brands they love and keep up with the latest trends. There’s also a lot of content on social media. Paying for advertising will ensure that your ads appear in front of your target audience.

• Google Ads

Google is, without a doubt, most popular search engine on the planet. There are billions of search queries submitted to the search engine every day. As such, it’s every digital marketers dream to rank on Google’s search engine results pages. But this is often easier said than done. An organic first page listing takes ages to achieve, even with extensive SEO know-how. But with Google’s PPC option you can skip the wait and have your ads appear on the search engine’s first page immediately.

Why The Odds Of Success Are Better With Both

Your digital marketing budget is an essential part of your PPC strategy. Whether you’re new to PPC or have been doing it for years, figuring out how to distribute that budget is vital. Anyone in digital marketing will tell you that the most successful advertising strategies are the ones that use multiple forms of media. Brands that use this digital strategy when implementing their advertising campaigns are bound to get the best results.

Final Thoughts

There isn’t a specific budgeting formula that works for everyone. An excellent place to start is by figuring out what kind of advertising you want to do for the specific audience you want to appeal to. Splitting your budget between different types of PPC advertising increases your chances of success with lead generation, visibility and brand awareness.