The video streaming market is growing rapidly. Consumers of video content are still searching for quality videos on demand. Thus, if you are a creator, a white label VOD platform (video-on-demand) is a perfect way to reach your target audience.

A white-label video platform benefits your content in several ways. But mainly, it lets you get rid of ads and make your content more professional. And wait, there’s more.

It also allows you to start your video content streaming platform without having to make a huge investment in development and infrastructure. In this blog, we present to you the definition of white label video streaming, its benefits, and how to choose a specific white label platform for your business.

How Does a White Label VOD Platform Work?    

But before we get into what is white label streaming service is, let’s understand how a white label platform works. A white label video platform allows you to broadcast content without dealing with third-party streaming platforms.

To know more, check out these significant features of white label platforms:

• Live video streaming and VOD
• User interface customization
• Configuration of features and user experience
• Monetization through ad partnerships
• Custom branding and logo integration

This streaming experience allows you to reflect on your branding strategy and demonstrate how it helps your brand succeed.

How to Pick the Right White Label VOD Platform? 

Your choice of white label VOD platform must be based on the benefits they offer to your company. For example, VOD platforms allow you to customize the logo, color, and the player’s interface.

Therefore, when picking the right white label VOD platform, consider the following:

1. User-friendly Interface and Navigation

The purpose of every white label is ultimately its usability. When looking for the perfect white label VOD platform to use for your business, always consider the ease of use and the platform’s navigation.

Once you are set with your platform in place, every user must be able to transition smoothly from one section to another. Each menu and prompt also needs to be easily accessible. This increases user engagement and minimizes bounce rates, as users spend more time on your platform. You need your users to stay – and this is exactly how you do it.

2. Customization Options

White label VOD platform is not just a mere tool; it is an interface that defines how your audience consumes your content. So make sure to select one that allows for proper customization.

The best white label platform lets users customize the player’s interface according to their preference. This way, when viewers watch a show, they are getting a firsthand feeling of your brand.

3. Reliable and Scalable Video Distribution

Now, if you want to grow, you have to look at scalability. So when choosing a white label VOD platform you have to factor in the ability of the platform to handle large queries and requests.

Of course, you will require the services of a web host with the capacity to deal with the large volume of traffic. It must store your content safely and offer various skins for video players that would be comfortable on different devices.

In addition, it should be capable of supporting or playing many video formats. Here’s what we recommend – use a CDN, to help with the fast and smooth playing of videos without buffering.

4. Multi-device Compatibility

When selecting the right white label provider, you must ensure that the provider offers compatibility. That is, the platform must:

• Work on multiple devices, including mobile, tablets and laptops
• Be accessible via various operating systems, including Android, iOS, and Windows
• Be available to a global audience

Choosing a provider that supports a limited number of devices and operating systems may lock your content from the available market, thus preventing many potential audiences from enjoying it. This can restrict your reach, interaction, and, consequently, your possibilities to generate income.

5. Content Management System 

OTT platforms require a content management system to store, manage and distribute their video content. Likewise, white label video streaming also requires a CMS to enhance and speed up video processing.

CMS provides rich analytics that may be used to monitor video performance. It also guarantees that the content is safely stored. Thus, when selecting the white label platform, always consider the platform that prioritizes the content management system.

6. Monetization Options

For most content creators, earning revenue is important; and for them to stick around, your white label VOD platform must offer precisely this. Make sure that your selected platform supports the simultaneous implementation of several revenue-generating strategies. These include subscriptions, pay-per-view, and commercials.

Also look out for monetization models like TVOD and SVOD. Your choice here depends on your content, event or type of streaming.

7. Analytics and Reporting

Select a white label video streaming solution with total analytics and reports incorporated into the plan. Insights regarding the audience’s activity, action, interaction and the performance of the video are helpful in figuring out what works and what does not.

Your choice of platform should be able to give you real-time analysis of your activities and accomplishments or lack of them. It should also provide accurate demographic information and precious information to aid you in making helpful content.

8. Privacy and Security

Unauthorized access to videos and their distribution can lead to intellectual property theft and loss of revenue. An effective security system helps protect your streaming platform and ensures all-around protection for user data and content.

You will need a white label platform with an enhanced authentication protocol and encryption that keeps your data safe.

9. Ability to Retain Your Branding

Your brand’s logo is more than a symbol; it expresses your identity. A top-notch white label live video streaming provider knows how essential your identity is, and provides a solution for exactly that.

Most leading white label OTT video streaming platforms offer the option to display your logo in the player. This ensures that your audience links the content with your brand.

Conclusion

White label video streaming is now a common thing in many organizations. It gives you complete control over the videos you stream and enhances your viewing experience.

Picking the right platform helps you with easy branding and leads to more coverage, revenue, and similar benefits.

The best white label VOD platform can help with providing effective video streaming. It supports live streaming, virtual events, and custom video services. You can integrate these into your event and benefit from the custom solutions it offers. So, no matter your primary concern, you can find a spot-on solution in the market.