No matter which social media platform you select for your business, without building a brand, it can be hard to gain expected traction. Twitter is the social media platform used by various brands and businesses.
As we know in social media platforms like Facebook and Instagram the organic reach is constantly reducing. In such a situation, using Twitter for your business can be useful. But you need to have authority and good number of followers on Twitter to gain trust of people who visits your profile.
Here are some tips on how you can use Twitter for brand marketing:
- Get basics right
First things first, make sure you have done basics right. You may be delivering high-quality content consistently, but if your basics are not correct, your brand marketing may not worth it. So to get the best results from the marketing on Twitter, make sure your basics are right. The basics include choosing the right username, profile photo, header image, etc.
- Bio
Another important thing comes in the list is bio of your Twitter handle. The limit for the Twitter bio is 160 characters. So make sure it is of less than 160 characters. In the bio section, you need to enter everything about your company. It will give people an idea about what is your company all about. Make sure you keep it clean and accurate. You can check more about creating great profile on hootsuite.
- Tweet often
As compared to other social media platforms like Instagram and YouTube, here you are required to publish tweets very often. On Instagram and YouTube, users normally publish once a day or week, while here you need to be very active and publish the content frequently. There is no such rule book on how many times a day you should be publishing on Twitter.
- Interact and respond
You don’t need to keep posting tweets on this platform. Just like any other social media platform, engagement and interaction are important in Twitter as well. You need to respond to the tweets about your business, whether they are positive or negative. You can like and retweet positive ones and respond to the negative ones respectfully.
- Keep your tweets short
Another crucial thing to keep in mind is keeping the tweets short and clean. Twitter is a microblogging platform, where you need to convey your message in a few lines or a single paragraph. Your tweets won’t generate better results if you publish long tweets here. Twitter also has a limit for it. There is a limit of 140 characters.
- Content planning
As we have seen in this platform you are required to post the tweets often. Hence, you will need to plan your content creation and publishing in advance. In the absence of planning, the chances are you might not be able to publish sufficient content daily. So create the Twitter content plan for throughout the week and start working on it.
Twitter is a microblogging platform, where you can share news and updates about trending topics. The best way to gain an amazing response from this platform is by publishing trending content related to your business.
